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[–] 3200646? [S] 1 point 1 point (+2|-1) ago 

Lighting a building up a different color is a pretty big undertaking. Changing a logo is like wearing a Lance Armstrong bracelet. Plus it just feels more cynical on the Internet, like people who see some Google Doodle of starving Ethiopian kids and go "wow, yeah, that's really important," then go about their day. It's like a little dose of meaningless, false catharsis.