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[–] Yuke ago 

Indeed. The goal, as I see it, is to normalize seeing minorities. Minority here, minority there, minority everywhere! If you keep seeing these minorities in positive roles, or non-negative roles, including acting roles in TV shows etc, you subconsciously start processing that and accepting it and it starts planting thoughts and opinions and memories in your head.

If all you ever saw was a typical representation of your country's demographic make-up then going to areas that were predominantly minority would be an enormous shock to the system, but as it is, you're kinda used to, even if you don't like it, want it, or accept it, it is becoming "normal", and that's the trick.