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[–] facepaint 0 points 3 points (+3|-0) ago 

The film still hasn't opened in a few markets, including France, Japan and Mexico, but box-office experts say it will have trouble getting to $225 million despite a hefty net production budget of $144 million plus a big marketing spend. The studio has said break-even would be $300 million.

So $156 million in marketing to shit all over their audience. I hope for Sony's sake that they have terminated relations with that marketing company.

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[–] AmaleksHairyAss 0 points 1 point (+1|-0) ago 

The movie sucked. No marketing company could have changed that.