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[–] logos_ethos 0 points 1 point (+1|-0) ago 

If you want more on this topic, I highly recommend the book "The Righteous Mind: Why Good People Are Divided" by Jonathan Haidt. Although not a required prerequisite, understanding the basics of persuasion (for example: different movies, same screen) from Scott Adams helps too.

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[–] tastywhitemeat ago 

Thanks. I will check it out. The brain is such a weird and wonderful thing. Just when we think (ha!) we have it all figured out it throws a curve at us.