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[–] BAAC ago 

Hard to write a definitive play-book, but as much as possible you want your money tied to things you can touch. Or, more importantly, things you can physically count. It's the same for publishing and music: there's no money in creating music, it's all in performance, so think about how can you get paid per performance vs. per creation...? (Like it used to be in the early days.) Get an agent you can trust (if there is such a thing... maybe, "mostly trust..."), tell them what you want but think long-term.

If you can manage it, it's the difference between George Lucas sitting on $5.5 billion today and Gilbert Taylor (DOP, Star Wars) having to work every day of his life.