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[–] jeffwingersballs ago 

Meme magic is real.

like I said, turn it into a joke.

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[–] Sockhereye [S] 1 point -1 points (+0|-1) ago 

Reappropriating their own totemic words against them in a way that upsets them is the joke. It's also a serious point. The best jokes are both.

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[–] jeffwingersballs ago 

only if the serious point is how ridiculous word games are as a form intellectualism