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[–] Sockhereye [S] 1 point 0 points (+1|-1) ago 

This whole culture war so far has been fought with words. Everything we've gained so far has been because of what you call "semantical games". Don't underestimate their power. Meme magic is real.

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[–] jeffwingersballs ago 

Meme magic is real.

like I said, turn it into a joke.

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[–] Sockhereye [S] 1 point -1 points (+0|-1) ago 

Reappropriating their own totemic words against them in a way that upsets them is the joke. It's also a serious point. The best jokes are both.