An example of this is Jack Dorsey. Every time Twitter has an incident that goves horrible press because of hos actions and the stock tanks he buys up a bunch of it, and the timing usually comes shortly before media damage control coverage saying twitter is finally profitable. This happens like clockwork. Why would he do this? Maybe he wants to go private again and be a majority holder to avoid certain FCC regulations. Maybe they are vulnerable to hostile takeover. Maybe the wanna cash out artificial short term stock hikes. There are plenty of reasons.
This is the only logical reason I can think of for corporations purposely attacking their own bottom line. I remember durring a metokur stream Jim bringing up how this was also happening with banks like chase and BOA after the Shakespeare in the park controversy.
That isn't to say there isn't a group of people who legit believe in this crap because the want control and Marxism. Control is always good for the bottom line, however SJWism is a fickle mistress who is uncontrollable.
The concept of useful idiot is a term thrown around. Why have only 1 group of useful idiots when you can make 2 groups of useful idiots react predictably to help you better control your stock.