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[–] mybordersmychoice [S] 0 points 1 points (+1|-0) ago 

There was a brainstorming & creativity phase for over a month. The final version is the summation of many small edits, contributions & translation work by many people.

At a certain point, you have to stop, say "this is good enough", and start promoting & getting them printed en masse. This ensures the uniformity which will cause a massive impact and broadcast the message loud & clear (just like IOTBW). You also have to guard against shills trying to sabotage the design, you can see examples of that right on this thread.