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[–] Amadameus 0 points 1 point (+1|-0) ago 

The cable manufacturers lying is a separate problem, but I see it as arising from these ridiculous standards.

Consumers are expecting magic improvement across all fronts every time something new comes out, so hardware is getting pushed to the limits at the same time that consumers demand a "pretty" cable that's 2mm thick and flexes like silk. It's just not possible, but nobody's willing to tell consumers this because they'll immediately lose business.