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[–] SteelKidney 0 points 6 points (+6|-0) ago 

Google will try to ascertain what exactly motivates a web user to install an ad blocker

Just a wild guess here, but "Ads".

Clearly, entire categories of digital properties are being wrecked.

I care... why?

the invasion of ad blockers “…is the reaction to a user experience gone bad”

Well... DUH! Seriously? It took a self-proclaimed expert at a conference to figure this one out?

Look- this can all be traced back to a fundamental misunderstanding of HTTP. Media companies assume they're dealing with TV, print, and radio ads. The user has to at least look at them in order to consume the media because they are in control of how the media is sent. This just isn't true of HTTP. A web server sends a response which the browser interprets according to its own rules. This was bound to happen, and media companies still haven't figured out what went wrong.

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[–] Ghetto_Shitlord ago  (edited ago)

I care... why?

When influential sites start to falter they will be turned into corporate propaganda machines, except you won't know that when it happens. Corporate sponsored "tailored" content, ads, or pay out your pocket, choose.

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[–] SteelKidney ago 

When influential sites start to falter they will be turned into corporate propaganda machines

This has already happened. Started in the 1960's when news programs started getting funding from advertisers. Reliance on ads means that funding comes from viewership base. Increasing, or at least holding, that base has been done through inflammatory headlines, carefully slanted articles, and scare tactics. This is not new, nor is it unique to the web. Ads are the root of the problem, not the cure.

Corporate sponsored "tailored" content, ads, or pay out your pocket, choose.

Does it matter? All receive funds based on the amount of eyes the can put in front of their content. Which means all will inevitably result in the same content we see now.