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[–] thealcoholist ago 

Ok, that interpretation is fair. Perhaps if it says, using Breaking Bad as an example, "more than 70% of the people that watch this show, watched more than 2 episodes", would be clearer.

Before I read the article I thought that they'd look at how many episodes a user would watch occasionally until they start watching it regularly, like every day. That to me seems to indicate that a user is hooked in.