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[–] thealcoholist ago 

“However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot.”

I'm sure they're just generalizing based on their data, but I can tell you that Bob's Burger, Archer, Red Dwarf, and IT Crowd hooked me from the pilot. They're saying that network TV's pilots are not useful, but it was for me for those shows.

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[–] Kafuka ago 

No they can't make that statement based on their data, and it would actually be a bit nonsensical if they could because being hooked means watching the whole show and that is per definition from the first episode. The speaker probably meant that no show had the pilot as the "hook episode" after which "at least 70% of viewers went on to watch the rest of the season".

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[–] thealcoholist ago 

Ok, that interpretation is fair. Perhaps if it says, using Breaking Bad as an example, "more than 70% of the people that watch this show, watched more than 2 episodes", would be clearer.

Before I read the article I thought that they'd look at how many episodes a user would watch occasionally until they start watching it regularly, like every day. That to me seems to indicate that a user is hooked in.