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[–] Zaqwert ago  (edited ago)

If Google, with HUNDREDS OF BILLIONS OF DOLLARS and best programmers on the planet, can't do it, you can't.

FB isn't popular because it's good. It's popular because it's basically a monopoly. People are on it because their friends are on it. People don't want to juggle multiple social networking profiles, they just wanna be on the one everyone else is.

FB was the right website, with the right implementation, at the right time. It was largely just luck.

You'd be much better off trying to build a different type of site.