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[–] b0ard2death 1 points 28 points (+29|-1) ago 

It's the fact that they're giving windows 10 out to all windows 7 users for free that bugs me. Nothing's free, the question is where is the cost hidden.

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[–] Dav 0 points 17 points (+17|-0) ago  (edited ago)

That's easy - if they can get people using the Windows Store, they'll be rolling in it. There's much more to be made from an app store than from commercial licenses of the OS, particularly an app store unified across desktop and mobile. If developers show up on the mobile side, this gamble will pay off huge. I just bought Laura Craft Go for $5 and can play it on my Surface and Windows Phone (a backup running the W10M Technical Preview).

You get 100's of millions of PC users realizing they can buy games/apps on the PC and play/use the exact same app license on a mobile device, MS could finally be relevant in the mobile world. That's the play.

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[–] hewman_robot 1 points 17 points (+18|-1) ago 

If it's free, you're the product.

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[–] 2101273? [S] 0 points 10 points (+10|-0) ago 

Microsoft has explained to wallstreet that Windows 10 is a monetization portal, via bing, advertising, apps, subscriptions, and data mining. Basically you're trading a traditional operating system (Windows 7) in for an ad-supported OS.

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[–] jaceame 0 points 10 points (+10|-0) ago  (edited ago)

So your trading something you own for something that they own and use as they see fit?

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[–] RectalLeakage 0 points 8 points (+8|-0) ago