0
43

[–] Porphyrogennetos 0 points 43 points (+43|-0) ago  (edited ago)

It's a pre-paid credit balance.

They aren't looking at your personal banking and credit accounts.

Could turn out to be a slippery slope though.

0
18

[–] escapefromredditbay 0 points 18 points (+18|-0) ago 

yeah, already thats pretty slippery.

0
1

[–] Crabpuncher_98 0 points 1 points (+1|-0) ago 

I think this is a job for Slippin' Jimmy.

10
9

[–] TheOneAndOnlyCrumpet 10 points 9 points (+19|-10) ago 

Who cares.

I gave up giving a shit about my privacy when FB got big. Privacy is quickly becoming a relic of the past and it's downfall is inevitable, there is no way to stop it, why? People don't give a fuck, that's why.

We on Reddit and Voat are a very small minority of people who actually do give a shit about privacy, the average person does not. Look at all the things Snowden leaked, has anything changed? Has there even been a debate on it? Nope, the average person simply doesn't care about their privacy or at least they take it for granted. The average person reading this article will thank it's absolutely fantastic.

0
39

[–] Mongolera 0 points 39 points (+39|-0) ago 

I don't really want to dig around for a Snowden quote, so I'll just reply in a less versed way; Not caring about your own privacy because others don't care about theirs means you did not care to begin with.

In my humble opinion it is better to stand for something that only a minority cares about, than not care at all. Privacy is important and sadly it is getting less of a right and more of a privilege.

3
21

[–] GirlCock 3 points 21 points (+24|-3) ago 

I don't have enough points to downvote so I have to call you a bitter, edgey cynic by hand.

0
6

[–] ffs 0 points 6 points (+6|-0) ago 

I don't get your point. privacy is getting chipped away at little by little, and obviously there's no big movement against every tiny thing that happens. But people obviously care to some extend. Maybe not enough, but that's just because they aren't aware of what's going on. I mean, people were appaled by that whole snowden thing, and I think they even give a little more shit about what they put on facebook.

And seriously. This article raises some concerns. Nobody reads this and goes "oh, great! it says it right there that our privacy is being attacked, that must be a good thing!".

0
1

[–] AmeliaEarnhardtSr 0 points 1 points (+1|-0) ago 

It just means you're too much of a coward to fight for your privacy. Too scared that you'll lose, so you give up without a fight.

0
0

[–] DrJungyBrogen 0 points 0 points (+0|-0) ago 

Apple, many other companies, get information like credit score, demographic info, and other information from the credit bureaus like Experian, Equifax, Transunion. it's called prescreening. That information can be bought and resold by qualified businesses. It's huge business and this is nothing new, it's been going on for a long time.

Best thing you can do is to put yourself on the Do Not Call list, be sure to enter phone numbers, email addressas etc. But even then, if you have ever done business with that company before, then they can prescreen you all they want.

0
1

[–] Porphyrogennetos 0 points 1 points (+1|-0) ago 

Exactly.

It's huge business and this is nothing new, it's been going on for a long time.

Doesn't mean it's a good thing, but I'm sure you agree with that.

That's a slippery logical slope as well. Just because something has been done a certain way for a certain time is not an intrinsic reason to keep doing it.

[–] [deleted] 0 points 0 points (+0|-0) ago 

[Deleted]

0
0

[–] Porphyrogennetos 0 points 0 points (+0|-0) ago 

No surprises there.

3
17

[–] Huntard 3 points 17 points (+20|-3) ago 

So much histeria for a patent we don't know if Apple is going to use it ever.

2
9

[–] aveman101 2 points 9 points (+11|-2) ago  (edited ago)

I know, right?

Apple gets patents all the damn time. The vast majority of them never get implemented into any of their products.

I remember back when Apple was granted a patent for a system that would interrupt you while you use your computer to play a full screen ad. People lost their shit then, too. That was several years ago, and Apple isn't showing any signs of implementing it any time soon.

0
4

[–] Huntard 0 points 4 points (+4|-0) ago 

Sometimes people forget Apple isn't Google. It's true that Apple has an advertising platform but, unlike Google, that's not the company's core. Apple isn't going to 'fuck' their customers for cents when they earn billions selling devices.

0
2

[–] JamesAQuintero 0 points 2 points (+2|-0) ago 

But maybe they never implemented it because so many people lost their shit.

3
6

[–] insert_name 3 points 6 points (+9|-3) ago  (edited ago)

Why is everybody getting all crazy about this? This has been going on forever...

Every company does economic research of areas and picks the area most suitable.

i.e. they place betting shops near poorer areas (council estates)

i.e. they place gucci shops near rich areas

The only difference is that with Apple now, they are going even more deeply into the research.

The fact that people are going nuts over this just shows how little people know of how much research they already do on us to market us stuff.

1
8

[–] u6z2 1 points 8 points (+9|-1) ago 

I think the "big deal" is coming from the fact that Apple advocated against the invasion of privacy at this year's WWDC, with Tim Cook specifically targeting Google and its services, and here they are 'going back on their word to never use private data'. As mentioned in another comment, this is most likely only using users iTunes account, not their bank account for ad targeting. Title is mostly click bait.

3
-3

[–] insert_name 3 points -3 points (+0|-3) ago 

meh, the definition of private is meaningless, it is humanly defined and shifts every other week due to some lawsuit somewhere.

People just have these baked-in definitions of what is something, when in reality it doesn't even exist.

And that's why these companies can just roll over anything so easily.

There isn't really anything to roll over.

2
1

[–] Disappointed 2 points 1 points (+3|-2) ago 

Ah, well that makes it perfectly fine then. Other people were assholes in the past so this is a-ok. Relax folks, insert_name has explained it all to us idiots.

0
1

[–] newoldwave 0 points 1 points (+1|-0) ago 

Big brother and all his friends know everything about you.

0
1

[–] throwaway8675309 0 points 1 points (+1|-0) ago  (edited ago)

I work with credit card aquirers (the entity between the store, credit card brand, and your bank) as well as the largest credit card issuers. Data mining transaction data is seen as a gold mine for these companies. There are very few legal restrictions on your spending data and the boundaries are being stretched on those few restrictions. I know this first hand.

A merchant with access to these analytics service can get immediate information if you buy something at their store. There are a few online that one can sign up for. Want to know how much have a customer spent in the last 12 months in the same zip code? How much in the same category (clothing, restaurants, etc)? How do they rank against other people that live in your zip code. They can use this to target promotions. If you sign up for some rewards programs on your phone there are now devices that will alert the shop owner when you enter the store with that phone. Prepaid cards on your phone are another way to profile you. The big players in the phone market are trying to get a piece with their mobile wallets. Apple simply paved the way. Google just announced a revamp of their mobile wallet, as did Samsung.

The good news is these are early versions and only early adopters are using these analytics tools. If merchants find this a competitive advantage you can imagine that it will become much more commonplace.

0
1

[–] Binksley 0 points 1 points (+1|-0) ago 

Isn't that why apple users bought apple. So, they could show off their affluence.

0
1

[–] beavis 0 points 1 points (+1|-0) ago 

Name one company in this industry that isn't pushing the envelope on invasive uses of technology in a myriad of ways. Abandon all hope, ye who entered the 21st century.

0
1

[–] iliketurtlesbro [S] 0 points 1 points (+1|-0) ago 

They're not a company per we, but I'll nominate the GNU Project as one of the few major entities still making software that actually respects user privacy.

0
1

[–] cpebach 0 points 1 points (+1|-0) ago 

Odd how this article sits behind an interstitial ad on forbes.com that pushes beyond the limit of good taste in web design.

load more comments ▼ (4 remaining)