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[–] ShinyVoater ago 

If AMD didn't have some sort of equivalent, they'd be at a major disadvantage in enterprise environments, especially those with a large number of locations. To skip straight to the TLDR, you'd either have to keep sufficient qualified personnel at every location, have quite a few floaters who have to go everywhere and perhaps leave helpdesk tickets unattended to for days or walk the user through every step. This sort of out-of-band management lets you perform most tasks you'd otherwise need to do in person remotely, neatly bypassing every issue(as well as that of having to have somebody find a mouse and keyboard for a computer that normally doesn't have either).