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[–] sergeantslate 0 points 1 point (+1|-0) ago 

Hell facebook already builds a facial profile for you, I wouldn't be surprised if these companies buy that data and identify you before you set foot in a store.

Really the only thing you can do is boycott the stores if you don't like it (or get one of those crazy hairstyle makeup face scamblers). They are going to have to be careful because trust in American companies for privacy is not really there, and with a big enough reaction it will be abandoned.