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They already had Facebook Exchange, so i dont doubt they were doing it to non members too:
Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook.
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[–] X_-_X 0 points 2 points 2 points (+2|-0) ago
They already had Facebook Exchange, so i dont doubt they were doing it to non members too: