[–] chuckletrousers 0 points 1 points (+1|-0) ago 

I nterpret it as "the secret is not to make more money, but to want less", i.e. don't be hypnotized by advertising.

Diogenes was in a public area cooking himself some lentils (beans) and one of the court fops came along and said "If you had learned to serve the king, you wouldn't have to eat lentils" and he replied "If you had learned to eat lentils you wouldn't have to serve the king".