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[–] HowSoonWasThen ago 

Trump is something of an evil genius. Saying something inflammatory and generalizing racially is definitely getting Trump's name in the conversation.

Granted, to anyone paying attention it's bad press. But there will be plenty of people who only hear about this tangentially and will support Trump because he's being picked on, regardless of how fair it is.

So most of us will just write this off as Trump being an asshole but this is one way to build a stronger base, by pretending you're the oppressed, underdog candidate.