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[–] RonaldMcShitlord ago  (edited ago)

I think the assumption is that old people lean right, young lean left, and those young people have more years ahead of them as consumers, so it makes more sense to market to that demographic. If these big companies can get the hard-left leaning young demographic to believe that they are both on the same side and that these companies have their best interests at heart, with nothing more than a silly superbowl ad that costs a few million, then they might have customers for life at a relatively low acquisition cost.