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[–] SnapeDoggyDogg ago  (edited ago)

Actually, if you read the linked article at the New York Post, it says that Kelloggs price is also affected by another scandal involving accusations from Amnesty International. The notion that these things would have no affect whatsoever on investors is ludicrous. I honestly think that Kelloggs thought their announcement about Brietbart would be good for business. And if they had been right, we should be seeing a higher stock price. So therefore, the absence of any signs of success validates this article at least partially. Clearly Kellogg's plan has gotten off to a rocky start.

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[–] WhiteSoIMustBeRacist 0 points 1 point (+1|-0) ago  (edited ago)

The "boycott" won't last more than a few days or weeks. Will barely be a blip in their revenue. You really think that of the hundreds of millions of consumers that they're going to stop buying their Frosted Flakes and Pringles because they stopped advertising on Brietbart? Do you really think the mother buying for their kids are going to stop buying their Apple Jacks and Pop Tarts and have to explain that they are depriving their children of what they really like because of politics? Really? Like people in Asia, Europe, and other markets are going to give a fuck.

The child-labor will blow over soon enough as well. Probably a bigger factor in their price drop than some stupid boycott by a right-wing nutter blog. I'm guessing this isn't a widespread practice that keeps the cost of production of all their products artificially low. They'll weed it out, and it will pass in days to weeks. Again, average consumer isn't going to give a shit.

I'd be surprised if profits from these two incidents is affected by this more than 5% for a single quarter. And that is being extremely pessimisti8c.

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[–] Lord_Of_The_Shit ago 

You know that there are store brand knock-offsfor most cereals, right?

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[–] SnapeDoggyDogg ago 

That "nutter blog" has 45 million monthly readers. If enough of them really want to, that is an enough people to make a very significant impact on the company. And Breitbart has offices in Europe too by the way. They are a worldwide media company. And their Facebook page is literally the most active news page on Facebook. They get more action on their page than CNN, Huffington Post, New York Times etc.