[–] [deleted] 7 points 124 points (+131|-7) ago 

[Deleted]

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[–] shutupdonny 0 points 31 points (+31|-0) ago 

I'm glad to see people are so suspicious of this move. I hope we continue to watch Alphabet closely.

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[–] grlldcheese 4 points 17 points (+21|-4) ago 

Shut up donny.

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[–] BrownMoses 4 points 29 points (+33|-4) ago  (edited ago)

It has been full speed ahead on being evil since Day 1.

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[–] In_Cog_Nito 1 points 26 points (+27|-1) ago 

I don't know about since day 1, but I have felt they were for at least the last 10 years.

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[–] grlldcheese 0 points 9 points (+9|-0) ago 

And. And. And . . .

The whole time we will tell our people NOT to be evil!

More kitten tears in the next round, Mycroft.

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[–] AtheistComic 0 points 2 points (+2|-0) ago  (edited ago)

Man you probably don't remember Yahoo's web search before Google changed the paradigm with their "do no evil" mantra. Yahoo was evil. They didn't give a fuck if you found what you were looking for as long as they could get as much money from advertisers as they could grab. They were greedy fucks and didn't care one bit about minimalism or style.

Then Google showed up. One fucking search bar and everything on the internet behind it... no adverts. No bullshit. Just what you want NOW.

Then over the years the corruption seeped in and evil gained it's foothold as it always does on this world. Through persistence and pestilence... greed and vanity... Google inched closer and closer to the dark side.

Google+ was probably a huge wakeup call for them. They were so much on the brink of total stock meltdown. Google being a subsidiary of Alphabet will definitely mean Google's stock is going to take a hit especially if a lot of the other companies are just R&D hoping to make it big through patents.

As for living forever, I'm not sold on the idea of immortality. The long rest might be a good one. We don't know what that feels like... it could be awesome. And cancer already is like certain cells replicating like mad to try and live forever anyway... maybe the cure for our mortality will be a kind of cancer that keeps us alive forever?

Google will need to explore and push the boundaries of ethical science to discover that.

[–] [deleted] 0 points 1 points (+1|-0) ago 

[Deleted]

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[–] Foorius 0 points 3 points (+3|-0) ago 

Sometimes I feel Evil Corp on Mr. Robot is a direct representation of Google

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[–] Taka 1 points 3 points (+4|-1) ago 

Any company who's slogan is "Don't be evil." is probably evil.

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[–] darwin_prime 2 points 61 points (+63|-2) ago 

What the actual hell. I'm completely confounded by this. Despite how fantastic, perfect, and amazing Larry Page seems to think this all appears, I get the feeling that there is something more sinister afoot.

[–] [deleted] 2 points 46 points (+48|-2) ago 

[Deleted]

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[–] SuperConductiveRabbi 0 points 96 points (+96|-0) ago  (edited ago)

"From Anal to Zoophilia, it's our business to know what you're into."

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[–] bigfondue 0 points 18 points (+18|-0) ago 

Google can outsource all of the evil to Alphabet, while in theory keeping their promise.

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[–] moginspace 0 points 1 points (+1|-0) ago 

Actually I thought the same thing but was corrected by someone. their informal motto was "don't BE evil" which some may argue is the same thing as "do no evil" but there is a subtle distinction there in that individual acts of evil can be tolerated if they are isolated and outweighed by positive acts and overall good presence.

anyhow that was an informal motto and not official corporate law. The more we know...

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[–] cynoclast 11 points 7 points (+18|-11) ago 

They're just creating a parent company that will own Google and completely unrelated stuff can be separated from the Google brand that has nothing to do with the original search engine. They're not renaming anything and this is a total non-story.

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[–] crysys 0 points 55 points (+55|-0) ago 

Sure, corporate restructuring of one of the largest corporations on the planet is a non-story. Okay.

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[–] gurlat 0 points 3 points (+3|-0) ago 

Having projects like self driving cars under the Google name bring positive attention to the brand. Everyone thinks self driving cars sound awesome, they like the idea and like Google by association.

But if he wants to undertake research into a more controvesial area, like GMOs, military UAVs, Stem cell research etc, they can now be placed under the Alphabet brand and distanced from Google.

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[–] ShinyVoater 0 points 2 points (+2|-0) ago 

The article takes the time to point out that Google's the only part of Alphabet that's profitable at the moment. At the moment, Google's a wholly-owned subsidiary, but I've got quite the feeling that before too long a few shares are going to end up in the hands of Google'sAlphabet's executives, who suddenly get their profits before it meets the red ink.

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[–] taxation_is_slavery 3 points 40 points (+43|-3) ago 

Probably a way to dump the thousands of incompetent employees they collected and fleece shareholders while moving assets out of sight. Kind of like Nortel's extremely profitable demise.

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[–] ddd 0 points 10 points (+10|-0) ago 

do you mean there'll be massive google layoffs happening soon?

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[–] Microcosm 0 points 23 points (+23|-0) ago 

Management likes to use words like restructuring, right sizing, and future proofing for investors to put a positive spin on things.

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[–] morolo 0 points 3 points (+3|-0) ago  (edited ago)

Ctrl+F "slim" from Alphabet's site:

This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead.

I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations.

Yep, layoffs and whatnot are coming no doubt. You don't say things like that when you plan on opening a new division and hiring 2k new employees.

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[–] GoAskErin 1 points 30 points (+31|-1) ago 

All other things aside... is anyone else annoyed at their choice of company name? One of the first things you learn in school is your alphabet. I dunno, it seems... like a name that is given to advertizing itself for free and ingraining itself in the collective mind, moreso than Google is. I mean, how often do we talk about googles?

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[–] SuperConductiveRabbi 0 points 31 points (+31|-0) ago 

It's also a similarly childish name to Google, and conjures up the image of "A B C" written in crayon or on the side of wooden blocks. It helps bias people's perceptions, so that when they hear about an Alphabet subsidiary working with the government to install license plate readers, they'll be slightly more likely to find it fine.

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[–] mr22774556 0 points 21 points (+21|-0) ago 

This is the current url for Alphabet.

https://abc.xyz/

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[–] kirkis 3 points 7 points (+10|-3) ago 

Nothing that sinister. I think it's a clever ass name for their new investment strategy, hedge betting on alpha stage products from A-Z. Get it alpha-bet.

They'll probably own a small stake in every other start up with any potential. So, go ahead and be creeped out by that if you want. I simply ran out of fucks to give about our google Alphabettm overlords.

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[–] DontBeSadGoodHorsie 3 points 29 points (+32|-3) ago 

A, B, C, D, E, F, G, Google's really scaring me.

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[–] machina70 2 points 26 points (+28|-2) ago 

Because Umbrella was already taken.

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[–] cynoclast 1 points 21 points (+22|-1) ago 

Misleading headline.

They're not renaming anything. They're creating a parent company that will contain Google. This is just a business move with a clickbait title.

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[–] adrianscholl [S] 0 points 25 points (+25|-0) ago  (edited ago)

There are two primary reasons why I thought it was appropriate to say that the company we know as Google has become Alphabet:

  1. All Google stock "will automatically convert into the same number of shares of Alphabet." So, financially speaking, what was once Google is now Alphabet.

  2. Larry Page and Sergey Brin are now, respectively, CEO and President of Alphabet, not Google. They are the minds behind the company. If they now run Alphabet, then Google is now Alphabet.

While it is true that the search engine company Google is still Google, the company we called "Google" has been MUCH more than that for a while. THAT company is now Alphabet.

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[–] Arotaes_Forgehammer 4 points 20 points (+24|-4) ago 

May god have mercy on us all.

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[–] ABitStiffyInHere 1 points 6 points (+7|-1) ago 

God has spoken, and he said "My name is Alphabet now."

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