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Kraft Foods should at least stop being allowed to call it guacamole. There are quite a few restaurants that attempt to make this move using fillers too.
I get miffed about soy/almond/etc. "milk" but at least the substitute ingredient is prominently featured. They should at least call it "modified food starch guacamole".
I think initially it seem frivolous just based on the headline, but I can see her rationale in suing. In fact, it seems her main rationale is to simply get the packaging correctly labeled. I would doubt beyond attorney fees she is going to a lot in unspecified damages.
Kraft and other food companies say that they don’t deceive customers by skimping on the avocado. A spokeswoman for the company said most consumers understood that guacamole is part of the company’s line of “flavored” dips.
You think that people generally understand guacamole to mean that it's just a flavor and hardly contains real avocados? You're mistaken if you think the point of this lawsuit (and many) are about the plaintiff winning large sums of money. This is an action taken to hit corporations in the only place that it hurts: their coffers.
How else would you suggest going about handling a company's false advertising (or whatever you want to classify this deceit as)?
And honestly, that's a good thing because of America's general lack of regulation oversight of companies compared to most of Europe.
You need a balance between being open to lawsuits and being regulated. If companies are protected from lawsuits and not regulated, then they'll do whatever the hell they want in the name of profit, without any consideration for the public good (though admittedly that's close to what America is today simply because corporations protect themselves from lawsuits by making it expensive to sue them). If companies are too regulated and not protected enough from being sued, then they have little reason to innovate and take chances because there's too much risk involved.
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[–] Otterknothings 0 points 6 points 6 points (+6|-0) ago (edited ago)
Just another reason not to like Kraft Foods.
[–] Kevine04 0 points 1 point 1 point (+1|-0) ago
Kraft needs to be held accountable for this deceptive marketing
[–] Allrightsreserved 0 points 1 point 1 point (+1|-0) ago
Kraft Foods should at least stop being allowed to call it guacamole. There are quite a few restaurants that attempt to make this move using fillers too.
[–] pepepepepe ago
I get miffed about soy/almond/etc. "milk" but at least the substitute ingredient is prominently featured. They should at least call it "modified food starch guacamole".
[–] BRITTEACH ago
Reminds me of the Curb Your Enthusiasm episode where Larry David complained about the number of cashews in his snack pack.
[–] happykitties 3 points 0 points 3 points (+3|-3) ago
Ahh America, the one nation where you can sue the shit out of people over the silliest things and make millions.
[–] iwasnotshadowbanned 0 points 8 points 8 points (+8|-0) ago
Isn't this actually a clearcut case of false advertising though?
[–] bill.lee 0 points 2 points 2 points (+2|-0) ago
I think initially it seem frivolous just based on the headline, but I can see her rationale in suing. In fact, it seems her main rationale is to simply get the packaging correctly labeled. I would doubt beyond attorney fees she is going to a lot in unspecified damages.
[–] oooooo ago
Really?
You think that people generally understand guacamole to mean that it's just a flavor and hardly contains real avocados? You're mistaken if you think the point of this lawsuit (and many) are about the plaintiff winning large sums of money. This is an action taken to hit corporations in the only place that it hurts: their coffers.
How else would you suggest going about handling a company's false advertising (or whatever you want to classify this deceit as)?
[–] Kevine04 ago
I disagree, kraft should be held accountable for misleading consumers
[–] fricknmaniac ago
And honestly, that's a good thing because of America's general lack of regulation oversight of companies compared to most of Europe.
You need a balance between being open to lawsuits and being regulated. If companies are protected from lawsuits and not regulated, then they'll do whatever the hell they want in the name of profit, without any consideration for the public good (though admittedly that's close to what America is today simply because corporations protect themselves from lawsuits by making it expensive to sue them). If companies are too regulated and not protected enough from being sued, then they have little reason to innovate and take chances because there's too much risk involved.