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2019-02-22 | Oscars’ Ratings Decline Leaves ABC Offering Advertisers Guarantees For 1st Time | Deadline
'Sixteen advertisers will debut new creative materials or entirely new campaigns during the broadcast, ABC says, a record high in recent years. '
'Seeking to raise the bar on that last commercial pod, ABC has been advocating for years for the Oscars to be a more succinct show. '
'One senior executive at a rival network took note of the plunging ratings, which dropped 19% in 2018 compared with the prior year. '
'Added Greenfield of C3, “At the end of the day, these are still the Oscars.”'
'Historically, we have never guaranteed Oscars, and this year is no different,” Doug Hochstadt, Revenue and Yield Management for Disney Advertising Sales, said in a statement provided to Deadline. '
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[–] derram ago
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'Sixteen advertisers will debut new creative materials or entirely new campaigns during the broadcast, ABC says, a record high in recent years. '
'Seeking to raise the bar on that last commercial pod, ABC has been advocating for years for the Oscars to be a more succinct show. '
'One senior executive at a rival network took note of the plunging ratings, which dropped 19% in 2018 compared with the prior year. '
'Added Greenfield of C3, “At the end of the day, these are still the Oscars.”'
'Historically, we have never guaranteed Oscars, and this year is no different,” Doug Hochstadt, Revenue and Yield Management for Disney Advertising Sales, said in a statement provided to Deadline. '
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