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Amazon Raises Annual Prime Price 20% to $119 - WSJ
'Its loyal base of Prime members, which now top over 100 million globally, are estimated to spend far more than the average shopper on the site. '
'The last time the company increased the annual price of Prime, to $99 in 2014, there were 20 million items eligible for two-day shipping, Mr. '
'Amazon has built out its Prime program rapidly over the past decade, adding features including one- and two-hour delivery, original video content and free Kindle books. '
'Amazon floated a price balloon earlier this year, raising the Prime monthly fee to $12.99 from $9.99. '
'The company has cited shipping costs for speedy delivery and video programming in particular as major cost drivers. '
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[–] derram 0 points 1 point 1 point (+1|-0) ago
https://archive.fo/oizOG :
'Its loyal base of Prime members, which now top over 100 million globally, are estimated to spend far more than the average shopper on the site. '
'The last time the company increased the annual price of Prime, to $99 in 2014, there were 20 million items eligible for two-day shipping, Mr. '
'Amazon has built out its Prime program rapidly over the past decade, adding features including one- and two-hour delivery, original video content and free Kindle books. '
'Amazon floated a price balloon earlier this year, raising the Prime monthly fee to $12.99 from $9.99. '
'The company has cited shipping costs for speedy delivery and video programming in particular as major cost drivers. '
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