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[–] Forestdly23 1 point -1 points (+0|-1) ago 

Stillwell knew a little code, so he pulled certain Big Five questionnaires off the internet, stuck them in a quiz format, and uploaded an app to Facebook called myPersonality. It quickly went viral. Millions of people took the quiz, and with their permission, Stillwell went on to accumulate data on personality traits and Facebook habits for 4 million of them.

Using this data, Stillwell, now working at the University of Cambridge’s Psychometrics Centre, and two other researchers published a paper in 2013 in which they showed how you could predict an individual’s skin color or sexuality based on her Facebook “likes.” They found a correlation between likes of “thunderstorms,” “The Colbert Report,” and “curly fries” with high intelligence, while users who liked the Hello Kitty brand tended to be high on openness and lower on conscientiousness, agreeableness, and emotional stability.

Cruz’s campaign did, however, employ Cambridge’s psychographic models, especially in the run-up to Iowa. According to internal Cambridge memos, the firm devised four personality types of possible Cruz voters—“timid traditionalists,” “stoic traditionalists,” “temperamental” people, and “relaxed leaders.” The memos laid out how the campaign should talk to each group about Cruz’s marquee issues, such as abolishing the IRS or stopping the Iran nuclear deal. A timid traditionalist, the memo said, was someone who was “highly emotional” but valued “order and structure in their lives.” For this kind of person, an “Abolish the IRS” message should be presented as something that “will bring more/restore order to the system.” Recommended images included “a family having a nice moment together, with a smaller image representing Washington off to the side—representing that a small state makes for better private moments.” But for a temperamental type, the suggested image was a “young man tossing away a tax return and taking the key of his motorbike to head out for a ride.” For Obama, though, Google and Facebook used these tricks and tactics on a deeper, broader scale in a way that Obama LITERALLY stole the President election using digital CIA-like media tricks.

The DNC even had Match.com testing these tricks under the guise of "match-making tests". Google and Facebook are manipulating U.S., British and Middle East politics and using creepy technology to turn our social-media habits against us. Google and Facebook hold more power over our lives—the ability to shape public conversation, even political outcomes—than many people are comfortable with, or realize. Data about our personality types, our predilections, our hopes and fears—information we unwittingly divulge via status updates, tweets, likes, and photos—will increasingly be used to target us as voters and consumers, for ill, and often without our knowledge. These tactics will facilitate the spread of fake news and disinformation and make it easier for corrupt Globalists, crooked corporations and Silicon Valley technology oligarchs to intervene in our elections.

See Part 2 in the next edition... Psychographic - Wikipedia Psychographics can be defined as a qualitative methodology used to describe ... Psychographiccan also be seen as an equivalent of the concept of "culture" when it is ... [Search domain en.wikipedia.org] https://en.wikipedia.org/wiki/Psychographic More results Definition of PSYCHOGRAPHICS - Merriam-Webster Define psychographics: market research or statistics classifying population groups according to psychological variables (such as attitudes, values,… [Search domain www.merriam-webster.com] https://www.merriam-webster.com/dictionary/psychographics