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[–] AndinBriwel ago 

The difference is the client-provider relationship. Before, the product was the internet or mobile access service, and the customer was you. You pay for a service, you receive the service. If you are happy, you keep paying. If you become unhappy, you switch service providers and pay someone else instead. You are the customer, and the service provided is the product sold.

Now, you are no longer the customer. The one paying for your aggregated information is the customer. You are the product. If you are unhappy with the service, the provider couldn't care less, as long as the actual customer, the one paying for your emails, text messages, photos, locations, habbits, etc., is happy. If the customer is happy, the customer continues to pay, and the provider continues to provide the service. Information is the service, the buyer is the customer, and you are the product. The actual internet access service is no longer the product, but has become the machine that manufactures the product.