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[–] YourDumbWhat ago  (edited ago)

When a logged out user on Reddit browses into different communities and engages with a specific subreddit (e.g. viewing a comments page on a link), that subreddit is added to their first-party cookies. Reddit's first-party cookies are not made available to any non-Reddit domains (this can be verified by inspecting the cookies; they are only signed by and available to www.reddit.com).

....This test only affects 1% of logged out users on the desktop site."

So, if I'm reading this correctly, 1% of redditors who click on a reddit page result from a web search will have the fact that they visited that sub added to the cookies that track the subs you visit.