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[–] MacKinnon29 0 points 1 point (+1|-0) ago 

Exactly my thoughts! I also feel like the Hawks have by far the most people who wear their apparel without knowing anything about hockey. Not that that's necessarily a bad thing if they've built a good brand – I mean, I'm happy if hockey is present in the mainstream, it's just that most of those wanna-be fans often tend to take themselves too seriously. But that's just my personal impression from where I live (Switzerland), and there aren't as many NHL fans here anyway.