TLDR: Cigarette smoking among U.S. adults has fallen to the lowest rate in generations. Especially among the more educated.
So how do we tempt those quitters into getting back on cancer sticks? How about we lure them in with an
ad article with statistics. Educated people love math and statistics! At the top we can have a low depth of field photo of smoldering cigarette with the focus on the brand name.
(The depth of field link needs to be opened in a new window to work.)