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[–] Pacawac 0 points 3 points (+3|-0) ago  (edited ago)

Actually, neither pistols or rifles are complicated or costly to manufacture for the most part. The rest of the cost is business and marketing related. So those costs would be pretty consistent. And companies charge what the market can bare. Its supply and demand. They would sell all weapons for $5k a piece. But if S&W charges $500 then Glock has to be in the same wheel house within a certain percentage. For example, Glock may say that their brand is worth 15% more than S&W, so that's whay they charge.

Source: I argue with pricing folks everyday in another.industry.

I got into an arguement with a coworker on ipads one day. He said he bought 2 ipads for his kids. He said that they cost too much!!! I said, "No they don't, you bought 2 of them. If you thought they were too expensive, you wouldn't have bought them". Basically thry charge as much ad they think can or want too to get their target sales. There is a balance. Could they sell a bunch more if they only made a dollar off each one? Yes, but that lowers your available operating cash too.