[–] derram 0 points 0 points (+0|-0) ago 

https://archive.is/lbeSd :

Gamasutra - Kim Kardashian: Hollywood dev buys fashion game specialist for $45.5M

'San Francisco-based mobile developer-publisher Glu Mobile has acquired a controlling stake in fashion game specialist, Crowdstar, for $45.5 million. '

'Glu hopes the Crowdstar deal will open the door to other celebrity partnerships, allowing it to build out ad revenue and expand its audience. '

'Glu announced the all-cash deal yesterday, and hopes the acquisition will help cement its place as the market leader in the fashion game genre. '

'Back in 2014, Glu raked in record profits thanks to the performance of its freemium hit, Kim Kardashian: Hollywood -- which gets players to spend in-game currency on clothing and other fashion accessories. '

'"Crowdstar is an innovative company that we have long respected, with a proven track-record of building highly social and interactive mobile community platforms," said Glu CEO, Nick Earl. '

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