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[–] profanion 0 points 3 points (+3|-0) ago 

And how is that trademark useful to them and customers?

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[–] barset 0 points 5 points (+5|-0) ago 

Well... In theory they have the financial power and tech to start up their own streaming service and start wrangling in some of those Google dollars the let's play tools get from YouTube by taking their trademark phrase and blackmailing them into coming over to their side and basically becoming Sony employees.