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[–] GutterTrash 0 points 0 points (+0|-0) ago 

Half Life 3 effect. It became memed into oblivion that it is wildly popular for the sake of being wildly popular. The people that love it now would probably not even give the game a second glance if it was released earlier. In fact, the player count hovered below PUBG for a long time before it overtook everything on Twitch.