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[–] fightknightHERO 0 points 0 points (+0|-0) ago 

Advertising. you see a ton of exposure on the (((typical))) shill sites like VG247 and gayspot

that and the game being "colorful&cartoony" is a magnet for 12 year old minecraft autists

but most important, because of the PUBG crowd, it has less bugs and it's free 2 play so it's easy shekels right there.