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[–] theshopper 0 points 1 point (+1|-0) ago 

If you want to play a game but cant afford it so you pirate it == No lost sale your a pirate and free advertising.

If your not sure about a game so you torrent it because of a lack of a demo and you don't like it and stop playing == Your a pirate and no lost sale because if you paid for it chances are you would return it.

If you torrent a game, enjoy it, and can afford to buy it but dont == Your a thief, but it still isn't a lost sale because said people would never buy it in the first place.