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[–] Codewow [S] ago 

No, ME:A's issue was lack of talent. If they would have hired a more expensive set of programmers, it could have worked. There are plenty of developers that have managed what they were setting out to do.

And for those casuals. They know a new CoD, BF, AC is coming out. There's no need for 6 TV ads on a single episode of a show. With a 150 million dollar ad budget, you'd get an entire team worth of developers to make the game that much better.