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[–] Namrok 0 points 1 point (+1|-0) ago 

I think this would only be true if no publisher advertised. If there were no advertising for anything shifting perceptions, the cream would naturally rise to the top.

Which isn't to say there can't be a breakout hit that happens completely without (paid) advertising. But there is always going to have to be some signal boosting through free advertising for any game to break out. Word of mouth, lets players, games media. It's going to need free press one way or another.

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[–] Codewow [S] ago 

They don't need to be spending 150, 200, 300, million dollars on advertising and only spend 100, 200 million in development.