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[–] Browngaijin 0 points 3 points (+3|-0) ago 

I would have to respectfully disagree. While the methods of getting the word out about a game habe become cheaper, PR is an important investment.

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[–] Thissandwich 0 points 1 point (+1|-0) ago 

I agree with you. I'm certain lack of advertising is what killed sega. After the genesis, they had very little advertising. I can only remember one Dreamcast commercial, and I don't remember any for the Saturn.

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[–] Codewow [S] ago 

300 million dollars of investment? What a joke. YouTubers will make videos on your game for an insanely low price. Free, in most cases.

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[–] Alpha_Machine ago  (edited ago)

Except the big money in marketing isn't aimed at the audience of Youtubers, it's for advertisements on television, physical ones in public, etc. The people who watch gaming youtubers are far more likely to hear about the game either through forums, gaming sites, etc. The point of marketing would be to aim at those who don't watch gaming videos on youtube.

I suspect the amount of marketing money spent on youtubers/twitch streamers is very small in comparison to everything else.