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[–] 7286809? 0 points 2 points (+2|-0) ago 

It's a good strategy too. You give smartphones simpler games to play that better suit the device (no complex input devices but it has built in GPS and gyro and shit for stuff like Pokemon and Mario) and give people a taste and increase brand recognition for your dedicated gaming devices and bigger budget games. Mario Run isn't supposed to be a proper Mario games, it's an endless runner with a Mario theme. "Real" Mario will require real Nintendo hardware. It's clever, if a little jewish.