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[–] nuworldblue 2 points 0 points (+2|-2) ago 

I feel bad for those guys. I think they really were passionate about the project, just very, very inexperienced in marketing and controlling their product messaging. The game was disappointing and brings up some major issues in ethics in video games marketing and ads, but was that all Hello Games fault? They were clearly naive in their PR strategy. Not saying they deserve a pass, but I personally believe the blame also heavily lies with Sony.

I do not envy their jobs right now.