As part of a recent promotion of the upcoming new Deus Ex title, Square Enix released a few pieces of concept art. One of said images shows what appears to be protestors facing heavily armed riot police in a futuristic Moscow, with the protesters holding up a banner that reads "Aug Lives Matter" - a less than subtle hint at the mechanical apartheid theme between purely organic humans and cybernetically enhanced humans that will feature heavily in the game.
To absolutely no-one's surprise, both Black Lives Matter supporters and the usual suspect from the SJW gaming press immediately went ballistic about this:
http://archive.is/2zMgK - Digital Trends
http://archive.is/MT5Df - PC Gamer
http://archive.is/p51bC - Bleedingcool
http://archive.is/ljUZ8 - Gamereactor
http://archive.is/1WyEW - The Marysue
https://archive.is/0BazT - CraveOnline
http://archive.is/yg30r - Killscreen
http://archive.is/v5IKe - Polygon
Ironically, one of the people who most aggressively hounded after Square Enix for the artwork was a fellow game developer - Manveer Heir, who works for * badum-tsh! * Bioware!