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[–] Psycoth 0 points 1 point (+1|-0) ago 

As far as I can tell, there is no factual evidence that any fat burning products actually do anything. As /u/Erroneous stated, most of these pills are filled with legal stimulants such as caffeine, and there is no evidence that stimulants will cause you to significantly burn more energy.

I feel like anybody can just throw a proprietary blend of whatever together and market it as whatever they want.

This isn't that far from the truth. the FDA has a fairly loose set of regulations when it comes to oversight with supplements. Essentially, manufacturers are responsible for the self regulation of their products, and they aren't allowed to market products that are mis-branded. This means that as long as they refrain from making verifiably false statements, and the contents of the product aren't known to be harmful, they can put just about anything they want in there.