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[–] journalistsarelazy 0 points 3 points (+3|-0) ago 

Yup:

The allure of stigma exists online for attention – for likes, for retweets, reblogs and shares as this is how the younger millennials validate their virtual identity. Having a unique stigma grabs the most attention.

The stigma allure of being a fat special snowflake on tv is strong with this one.

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[–] wmeth 0 points 1 point (+1|-0) ago 

Just like the allure of cake.