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[–] Leelem0n 0 points 1 point (+1|-0) ago 

is this just aimed at smaller fats who want to go "at least i'm not THAT freak, snarf chomp"

Yes. It's the same with tabloids that show off a celebrity's "massive" 10 pound weight gain. The fatties eat this up and laugh at the "fat" celebrity, talking about how s/he really let himself/herself go...when they could stand to lose 10 pounds x 20.