Posted by: tuxedo
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[–] prisonersandpriests 0 points 2 points 2 points (+2|-0) ago
I do, but in a roundabout way. I don't direct market to fatties. My business isn't related to a person's size in any way, and is actually business to business, so I don't actually market to individuals at all.
Sometimes (often, here in Texas) a moron will put a fatty in charge of negotiating with me. Sometimes it's a relative, sometimes it's someone who has been around a while. Sometimes it's someone that has a weird job description so they're not actually doing anything. This is a terrible mistake. I'm not a great salesman. I'm barely a good salesman. I'm just enough of a salesman to know how to make fat people thank me for charging them way more than I charge actual people for the same or less service. Why? Fat people have poor impulse control. This makes them far easier to negotiate with, without ever lying or pulling out "sales tactics". I'll give you the secret. Right now, I'll tell you how to make bank off of fatties. Write this shit down. Take them to a Brazilian Steakhouse for dinner and get them drunk. That's what better than 75% of my sales budget goes towards. I don't do a lot of marketing, except word of mouth or events sponsored by my vendors.
My employee Christmas bonuses are coming out of the "fatty fund". It's a small company, but everyone's getting bonuses well into 5 figures on top of the monthly performance bonuses that they're all eligible for. It's not a life changing amount of money, but it's a huge chunk of change considering it's only the overage money from fat people who negotiate badly. That fund pays for a lot of the extras around here.