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[–] Carsandsarcasm 0 points 6 points (+6|-0) ago 

Fat people don't respond to logic because they lack the intelligence and reasoning skills to understand it. They only respond to emotion which is why shame is what they need. You need to make them feel bad because that is their only motivation. Whether or not feeling bad will make them gain or lose weight depends on just how pathetic they are, but logic and rationale are never going to do anything.