Unsure if I'm allowed to direct link Reddit, but on r/fatlogic a thread appeared. Multiple articles have flooded the front page of Google. Many of those negative, and discredit the CICO diet. It's being called a "fad diet". This is how dieting/loosing weight works. For those who don't know about CICO, it's calories in and calories out. Nothing new to see here. As /u/Crotha said, "Did the FA-activism reached that far? Is it just the newest train to jump onto for clicks? Conspiracy of big scooter-producers to sell us more stuff?"